Special Projects

As a foundation, we love developing special projects in collaboration with organizations that not only support the causes we work on, but also provide mutual benefit by aligning with their own goals. Whether it’s for special days or corporate social responsibility weeks, we’re always open to partnering for impactful and meaningful awareness efforts.

Contact: info@gulmekiyilestirir.org.tr

Our Special Projects

Smile with Colgate & Watsons
For every Colgate purchase over 20 TL at Watsons stores, we gifted our signature smile bracelets!

National Medical Day with Ali Raif İlaç
With support from Ali Raif İlaç, we created handmade, heartfelt badges to celebrate our beloved doctors on Doctors’ Day.

AFWEU Fashion Week
At AFWEU Fashion Week 2018 and 2019 held at Istanbul Wish More Hotel, we hit the runway with our little heroes under the motto “Play is every child’s right.”
The kids were thrilled to be accompanied by their big brother İlker (İlker Ayrık), and rocked the stage wearing capes and masks designed by students from Eyüboğlu College, Üsküdar American Academy, SEV American College, Hüseyin Avni Sözen Anatolian High School, and Kabataş Boys High School.
All proceeds from the ticket sales of these special nights were donated to our foundation.

Bracelet Sales at Shell Stations
You can find our smiling Gülmek İyileştirir Derneği (Laughter Heals Association) bracelets at Shell stations!

Smiling Masks with Nobel İlaç
In collaboration with Nobel İlaç, we created adorable AR face mask filters on Instagram. Users shared their photos with these fun filters, helping us send surprise gifts to 150 children undergoing cancer treatment in hospitals.

Smiling Answers with Nobel İlaç
On April 23rd, we launched the Smiling Answers kindness movement with Nobel İlaç. Every time a volunteer shared a story using the Smiling Answers filter, it turned into a real gift for one of our little cancer warriors supported by the Laughter Heals Association.

“Let Hearts Smile with You” with Queisser Pharma
In our Let Hearts Smile with You campaign, every red or black heart shared on Instagram triggered a donation of “Doppelherz Omega 3 Family” vitamins to support children battling serious illnesses—thanks to our partner, Queisser Pharma.